Sreekanth Chetlur, Chief Ecommerce Officer, Shoppers Stop

He highlighted the significance of digitization across industries. He emphasized the growing importance of generative AI (GenAI) in enhancing business operations, differentiating it from traditional AI by its more human-like interaction. GenAI is increasingly used for tasks like copywriting and marketing communications, aiding faster go-to-market strategies, cost reduction, and agility.