Vaibbhav Arora, Vice President – Retail, Bikaji Foods

He highlighted the pivotal role of technology in retail, particularly emphasizing the impact of footfall analytics. This technology, increasingly adopted in India, helps retailers track customer movement, optimize merchandising, plan store layouts, and forecast future demand. By leveraging these insights, retailers can enhance their e-commerce strategies, offering personalized experiences and features like buy online, pick up in-store, ultimately reducing logistics costs.