Vibhor Jain, VP-Business Head Audio, BoAt Lifestyle

He discussed the importance of deepening consumer relationships and improving retention strategies in increasingly competitive industries. He highlighted how companies are leveraging data collection and real-time analytics to gain insights into consumer behavior and deploy effective strategies for long-term retention. Key methods include loyalty programs focused on rewards, recognition, and referral incentives, supported by high-quality products and services. Additionally, companies use analytics and data mining for targeted marketing campaigns to reach the right audience with appropriate messaging.